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New label crush alert. Stolen Girlfriends Club – started in 2005, only on my radar in 2010.  (People, I am married to the computer already, I can’t catch everything…) Anyway, where to begin? The name is just inspired. I wanna be a stolen girlfriend, I wanna be part of that club. The look is insouciant, playful and seeeexxxxxyyyyy. And the pièce de résistance – two of the label owners are ex-pro surfers. PRO SURFERS – did you hear that? That just takes cool to a whole other level. The fashion line is just one of the tentacles of this creative super-collective; SGC incorporates musics, film, photography and events.


Seriously – tweed bicycle shorts – who would have thought it? I was racking my brains of how to do heritage this Winter without looking like Lady of the Manor, and BAM – Stolen Girlfriends Club give me tweed bicycle shorts. They also dabble in jewellery with a line called Heavy Metal, and by the Beard of Zeus, I simply must have that I love you to Death pendant. Intense – moi?

Check out the really sweet and dreamy video they shot for their Weapons of Mass Seduction Campaign. Beautiful and baffling. Don’t you just want in?

The story goes that legendary fashion photographers Mert Atlas and Marcus Pigott were booked and ready to do the shoot. Allegedly they were all on set and everything. Next thing ya know Madonna walks in and says she wants to direct the video. They said great but we’re not paying you. At which point she whips out her iPod, teaches the girls some ‘moves’ and shoots the film in two hours.

Just not feeling this ad at all. The photo booth idea is cute but not very well executed I don’t think. Unless I’m missing something?

A great coup publicity-wise but do ya reckon Miu Miu made an error in judgement? Cos I do…

Too harsh?

Eh Bouncy’s new season line is crap. We’re talking studded leggings, sharp shoulders and tattoo transfers. Guuuuuuurl we’ve seen all that before. C’mon you can afford some hip and trendy hipsters to come up with your collection. What gives?

I suppose she wants it to sell. Well it’ll do that anyway. Her frequent bending over in the ad campaign will probably take care of that.

The line is named after her maternal grandmother, Agnèz Deréon. Not to be confused with Tina and Beyonce’s label House of Deréon, this one is a Solange and Beyonce sibling affair.

But to be honest, you’d fare better shopping in Japan on Henry Street.


So on another musical theme, LMFAO have that Miami song. Something about something about getting wasted in Miami or something.  Delightfully irritating. Never mind that though, the fashion people, the FASHION. Zebra print as far as the eye can see, sequins, boombox necklaces, an explosion of neon, outrageously stupid glasses. Read the rest of this entry »

So presumably the world and it’s mother has heard Bang Bang Bang? Mark Ronson and the Business International do disco-pop with help from Q-Tip and MNDR. Catchy as hell, but that’s a whole other box of subjectivity. The real focus of interest is MNDR or Amanda Warner – the emceeing lady with the glasses. You know the glasses I’m talking about. Big, white, round…Deirdre Barlow meets the Love Boat meets Santa Barbara. Read the rest of this entry »

kate, stop pretending you aren't freezing.

It’s nearly midnight and I’m STILL trying to suss out what I’m gonna wear to Oxegen tomorrow. It’s raining OF COURSE so that puts a giant pleurisy-shaped hole in my wardrobe plans. But lads you know how it goes, you’ve been there same as me: you get a great outfit together and then just have to throw an aul hoody and rain-jacket over it cos you’re turning blue with the cold.

Well here at WWIWT we wanna see what you lads are doin outfit-wise. Have yis managed to join comfort and style together in holy matrimony for one weekend only? Send us your snaps to whatwilliweartoday@gmail.com and we’ll be havin us a little fashion show next week here on the blog – your outfit could be immortalised forever (well in HTML code on the wordpress server, anyway.)

C’mon! Let’s be havin ye!

oh how i have missed you...

oh how i have missed you...

A week from now I will be standing in an over-crowded, smelly, disease-infested  field in the middle of nowhere. I will be ankle deep in mud,  isolated from hygiene-friendly toilets and clean, dry clothes. The only food to be consumed will be €15 hamburgers, which, strangely enough considering the price, taste pretty sick. Oh good god, the excitement is overwhelming!  This glorious event (as we all know) is known as Oxegen. Or as I like to call it OXEGENO 2K10 BABY!!!! ♥ (well not really I just thought it’d be fun to say) Read the rest of this entry »

So Kings of Concrete took place over the weekend and if you wanted a yardstick of how cool Ireland has the potential to be, this was it. Every sort of hip and happenin’ body flocked to the 2-day urban arts festival. I don’t remember the kids being this cool when I was young. There were piercings and undercuts as far as the eye could see and the prevalent mode of transport were cons and neon nike high-tops. Caps were a high velocity presence as were giant plastic shades and skateboards accessorized the look. To be fair, the atmosphere was friendly, enthusiastic and bouncing: none of the too-cool-for-school trendies, just a gang of dancers, boarders, graffers and dj’s spreading the love.

Read the rest of this entry »

The latest scribe to join the  pre-pubescent blogosphere is none other than the offspring of a one  Madonna Louise Ciccone.

Yep Lourdes Leon is “4 realz” excited about it too. Now some of you might remember my Tavi rant some months back. You might be expecting to go berserk over the very idea of Lourdes tap-tapping away on the latest Macbook (errr that’d be the iPad, no?) about her fashionable thoughts… but no. Her (inaugural) post is just plain endearing. Her writing is cute and Bebo-esque and makes me think of a little sis trying on blogging for size.

Read the rest of this entry »

Elly Jackson aka La Roux performed at Viktor and Rolf’s Men Spring Summer Collection 2011 in Paris the other day. It’s not a surprising choice of artist to make an appearance at their show given her androgynous look and her schtick.

It looks like it may be the first appearance of many. It seems the design duo have adopted her as their new muse.  (Apparently they wanted her in high heels for the gig though. Elly flatly refused. God I crack me up.)

Read the rest of this entry »

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