The story goes that legendary fashion photographers Mert Atlas and Marcus Pigott were booked and ready to do the shoot. Allegedly they were all on set and everything. Next thing ya know Madonna walks in and says she wants to direct the video. They said great but we’re not paying you. At which point she whips out her iPod, teaches the girls some ‘moves’ and shoots the film in two hours.

Just not feeling this ad at all. The photo booth idea is cute but not very well executed I don’t think. Unless I’m missing something?

A great coup publicity-wise but do ya reckon Miu Miu made an error in judgement? Cos I do…

Too harsh?

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